With Facebook buying Oculus Rift (a virtual reality startup that produces virtual reality “goggles”), it’s apparent that Zuckerberg is trying to stay ahead of the tech curve. What FB will do with Oculus remains slightly unknown, but the Oculus team has up to $300 million in incentives to hit certain milestones. I’m imagining that FB will attempt to capitalize on virtual reality as the new platform and its social and advertising revenue opportunities, while still keeping users active on PCs and on mobile.
This seems outlandish and slightly far-fetched, but after working at a tech startup for over the last year, you start to understand how quickly tech evolves. From the creation to testing to market acceptance or denial of a new technology can be a relatively short time. We at Narrative Science have been working to perfect artificial intelligence for years. The advances we’ve made have been astounding, all while getting a fair amount of press. But if people can’t use your product everyday, they assume you’ve failed. Until one day your product ends up in the hands of consumers who finally understand how they leverage your technology. My point, because people haven’t been able to use the Oculus Rift or Narrative Science for that matter, it’s easy to scrutinize the technology.
The second industrial age in upon and the rate that software is progressing is astonishing, rates we’ve never seen before. At the beginning of this second machine age, FB realizes how important it is to have a hand in the latest, possibly game-changing tech. Although people can’t see it now, FB will help bring this technology to the masses, while putting a few dollars in its pocket.